SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

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SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish. Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two. -Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,- said Shiv Singh, VP and Global Social Media Lead at Razorfish. -Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.- The question is now: How about you the small businesses and your social media activities? More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer. To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing. You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement. Behelpfuland bevaluableofferrelevant content. This is the way how you as a small business cangain customer loyalty. – BE THE FLAME NOT THE MOTH! – Read more great posts like this one, visit -Blog Ad Monkey-. Stay tuned and subscribe to my blog viaRSSto get more great posts like this one. Your comments and ideas are welcome!

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How To Gauge The Volatility Of A Stock Market Investment

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Do Your Research
You can find a great deal of information in the stock tables of your local newspaper, or your favorite financial industry publication. Those stock tables contain a wealth of information you can use to gauge the volatility of a stock market investment. Turn to the stock table in your favorite financial publication. Locate the 52-week high and low for each stock you plan to invest in.

Compare the 52-week high for the stock to the 52-week low. The difference between the 52-week high and the low is a good indicator of how volatile the stock has been over the last year, and how volatile it is likely to be in the future.

Contact the Company
Contact the investor relations department at each company and request a copy of the annual report. Some companies publish these reports online, so you might be able to find past annual reports on the company’s website. If not, check the website and find the contact information for the investor relations department.

Review the price history of the stock as shown in the annual report. A wide spread between the annual highs and lows for the stock is an indication of a highly volatile stock. A company whose share price has been more consistent has shown far less volatility.

Practice on Paper
Create a paper portfolio and track your stocks over a period of several months. List each stock on a separate line and list the daily or weekly price in each column. Tracking the stock price over time will give you a good indication of how volatile the stock is.

While nothing can totally eliminate the inherent volatility of investing in the stock market, there are a number of strategies you can use to reduce the risks of the stock market and increase your odds of finding a winning investment.

Preparing Resume With Clear Banking Objectives

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Objective is nothing but the goal you have before achieving any task. When you are applying for any job, your aim will be to visualize yourself in good position in the future. When applying for any bank job, your resume objective must express to the recruiting bank officer about your aim to be working as the bank employee. You must prepare your resume in such a way that it must talk about your future career objective and it must explain to the employer how you are planning to fulfill these aims while benefiting the bank.

A Study about the Bank Profession:

The banking profession involves great responsibility because the banker has to handle financial transactions and must understand the reports which are prepared by the bank for all the transactions done. In this banking sector, one has to examine all the transactions made in his/her bank and must prepare a relevant report. Your resume for the banking job must highlight your knowledge in the field and must depict the list of details which will convince the recruiting officer to employ you. The bank profession has different positions; following are some preferred bank job responsibilities which a bank employee has to possess:

To create the financial portfolio, generate bank revenue reports, plan about bank schemes, know how to manage the banks profits, find methods for proper management, build a good relationship with the customer and customer care service, control and direct the retail banking resource and activities, discuss various business schemes with the clients and to settle the queries related to the function of the banks.

Important words to consider for banking objectives:

An objective statement in the resume is the first section which will be queried by the employer. Therefore, it is significant to include the words which describe your skills aptly. Below are such words which can enhance the quality of your objective statement and make your resume remarkable:

Self-motivated, positive thinker, enthusiastic, creative
Strong mathematical skill
Thorough knowledge of banking and finance
Logical approach and strong analytical skills

Going through many sample resumes will give an idea for preparing your resumes. There are many positions in this sector and you must alter your objective depending upon the position you are planning to apply.

Irda Bans Credit Default Insurance

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Credit Insurance Plans have been put into a complete ban by IRDA as it was being practiced rampantly by some non-life insurers. Credit Insurance is a kind of cover or guarantee to the lender against payment default by borrowers. IRDA has ordered all general insurers to stop selling credit insurance plans until any further detailed notice is issued by them in this regard.

Since only a smallish number of loans carry credit risk protection, the decision is unlikely to increase the total credit risk of banks. The Authority has also asked for details of total exposure of the insurer under the credit insurance plans issued by them to the banks offering credit facility to the debtors. The credit insurance that is being marketed by the several insurers is better termed as credit default insurance. Its basically a security cover which provides protection to the borrower of a loan against the inability to repay the loan.

A recent case of credit insurance cover which resulted in a claim is that of the state-owned insurer Oriental Insurance Company selling such a cover to Paramount Airlines. The insurer provided cover to the airlines lenders from different branches to the tune of INR 200 crores. Several state-owned lenders have an exposure to the company, which along with other troubled airlines are trying to restructure its debt.

Recently, some scam also came into limelight wherein unscrupulous brokers were conniving with borrowers. The broker armed with a letter from a international reinsurer saying it is willing to provide reinsurance underwriting support, along with the borrower would approach an insurance company for credit insurance cover. Reinsurance support is similar to loan syndication where deep-pocketed underwriters share the credit risk. When there used to be a claim, the insurance company discovered there were problems with the technicalities in the contract which allowed the international reinsurer to escape liability and the local insurer was left with the claim.

When compared, credit insurance is quite similar to credit default swaps which earlier brought down the international insurer AIG. Get more info and also compare insurance quotes.

Can My Small Business Afford Franking Machine Prices

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An Efficient Mailroom Can Help Grow Your Small Business

Enterprises often waste money on mail even though franking machine prices are low, and its computer interface can streamline a mailroom.

Every enterprise needs an efficient method to track costs: how much is spent, and where. Small, medium and large enterprises must all do this and most have franking machines.

Inefficiency wastes money, time and always means additional costs. Even medium and large enterprises often run inefficiently; this is an unnecessary drain on resources especially when renting a franking machine prices can be as low as 15 per month. And in addition, franked mail is 30% cheaper than stamped mail.

Lets Talk About Performance

Franking machines are quieter and more efficient than ever. The technology is neater: they are no longer the hulking eyesores that people expect. They dont take up as much space – for small businesses a franking machines can be a sleek desktop device.

The latest generation of franking machines are a wide range of models to suit any business. Franking machine prices have to reflect a businesss budget and are graded by the quantity of mail the business sends out per month.
A weighing platform makes sure you never pay more postage than you need to, which is one reason why a lot of stamped mail costs the sender more than it should. The weighing platform is controlled from the password protected control centre; here you allocate mail into pre-programmed accounts, eg: public relations department, and can review their account history over a 13 month period.
Franking supplies – ink toner and labels – are as inexpensive as franking machine prices, but you can reorder them using the control panel.

Small Businesses With Low Requirement
If youre a small business with a low budget and requirements you can find franking machine prices as low as 5 per week. Often these include a free trial. NeoPost offer trials of their award-winning Autostamp 2, for example.

Small Businesses With Medium Requirement
Small businesses sometimes send more mail than larger companies – it depends on the nature of their work.
For medium requirements, the U40 is not a bad option at all. It uses digital inkjet technology so can frank a clean logo onto your mail, which is useful for marketing purposes. And if your requirements increase you can attach extra parts many franking machines are scalable, and come with scalable franking machine prices too.

Today, Smart People Make Money Online By Talking On The Phone

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Do you like to talk on the phone? If you do here is a way that you can make money online by talking on the phone without actually selling anything to someone. How does that sound to you?

1. Use the internet to sort through tire kickers to come up with serious people looking for ways to make money online. Using a landing page that includes a sign-up form that asks for a person’s name, e-mail address, and phone number if they want to be contacted about making money online is an effective way to do this.

The vast majority of Internet marketers simply do not take the time to call people and answer their questions. You may be surprised as to how many people will take you up on this offer if you take the approach that you have an opportunity for them to make money online, and you just want to answer their questions,.

You will want to use a free Internet phone service such as Skype if you deal in products that allow you to recruit members worldwide. All you need is a microphone and speakers to talk to your prospects and It is free to join.

Anywhere in the world you can talk to people and you will hear them just as though you were sitting next to them in the room. If you were to promote this for just a few months, you would be surprised as to how busy your Internet business will become.

2. To conduct interviews with successful Internet marketers is another way to make money online by talking on the phone. Record these interviews give them away as free content on your blog. This will be unique content that no one else has because you are the only one doing the interview.

Recording several interviews, compiling them into a series and selling them online is a good strategy. By creating CDs and mailing them out in a package to people, you can charge even more.

3. Conducting online seminars is another way you can talk on the phone and make money. Invite only a certain number of people to be on the call with you and then bring in your featured guest. Give them a chance to sell their products, or if they have an affiliate program join under them and sell the products on your affiliate link.

This is three ideas on how you can make money online by talking on the phone. There are people who would not prefer to talk on the phone or use it to conduct business even though the Internet has become so popular.

Trade Days In Scottsboro, Alabama

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Anyone looking for a good bargain should head to Scottsboro, Alabama for First Monday, the oldest trade day in the country. Other successful trade days in the region have been patterned after Scottsboros event. The giant trade and sale day is held monthly on the weekend before the first Monday. This popular Scottsboro tradition brings many visitors to town to check out a variety of merchandise set up around the Jackson County Courthouse Square.
The next First Monday Trade Day is scheduled for Labor Day Weekend, September 1-3, 2012. This is typically the largest sale weekend of the year, bringing thousands of people into Scottsboro. Sundays are usually the busiest days of the trade weekends, but Monday holidays are also big days. The remaining First Mondays scheduled for 2012 are September 29-October 1, November 3-5, and December 1-3.

The original trade day was held in 1902 and named Horse Swappers Day. It was advertised to be a day for people to come into town to buy or swap horses and mules. The concept was not an immediate success. It took nearly two years to really catch on with local citizens. Gradually, as more people acquired cars and horse trading lost its importance, the trade day was changed to a Market Day. Area farmers could bring produce, eggs, milk, and other farm products into town to sell. Farmers were allowed free advertising in the local newspaper for each scheduled Market Day. Eventually the monthly event evolved into a weekend to sell all types of merchandise.

Todays shoppers can expect to find antiques and collectibles, furniture, artwork, clothing and accessories, crafts, jewelry, baskets, plants, dishes, household items, toys, and food. The event has a fun, festival atmosphere. Everyone is looking to discover a great find or score a bargain. Some vendors have booths set up on all three days, and others are onsite for only one or two days. Mondays are usually the lightest sale days, as many vendors have full time jobs and are unable to stay. Most vendor booths are set up from dawn to dusk. Shoppers should come early for the best selection. There is no admission charge, and plenty of parking is available downtown.

Scottsboro is located in the scenic Tennessee River valley in northeast Alabama. It is approximately 40 miles east of Huntsville and about 20 miles west of I-59. The town is adjacent to beautiful Lake Guntersville, one of the states most popular recreational lakes.

Computer Support Virginia Services for Small Business

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Computer support Virginia services can allow you to fix any kind of hardware or software related problems of your PC. For small businesses, such services are quiet beneficial a sit can allow them to gain cost effective services.

Easy and fast way of carrying business is by means of using computer as it can assist in smooth running of business. For people running small scale business computer support Virginia services are essential as it can assist in resolving technical problems associated with your computer. In order to solve technical problems you need to have good set of skills and for people running small business it is not possible to carry out all activities single handedly. If you want to prevent your PC from sudden breakdown then it is essential to opt for reliable computer support services. Sudden break down might create problem for you as you might loose all your previous data.

Proper diagnosis of problem is essential to come up with suitable solution related to computer repair. Hiring professional services can make it possible for you to analyze problem and accordingly work over it without spending extra bucks on problem which actually do not exist. Small problems related to installation of anti virus software or corrupt software can be solved by you but when it comes to major problem, you would need computer support Virginia services. Opt for the services which say no to guesswork. Guesswork in technical errors might sometime not work in your favor and can further create more problems related to your PC.

While hiring such services for your small business see to it that professional IT expert is available to identify the problem and provide with solution accordingly. Don’t let the employee of your business assume the problem and apply their own mind to solve it. This might sometime work in your favor but can sometime invite more problems. Also it will waste lot of working time and so hiring professional services can help you to save considerable amount of time. Apart from time factor you also have to look after cost factor. Try to resolve problem as soon as possible before it gets too big and invite spending more amount of money.

Computer support Virginia for small business can be very fruitful in terms of services as well as cost. Look for the service provider who is located near to your business location so that you can save time involved in traveling. Look for the IT professional who can find it easy to resolves different problems related to hardware as well as software. Troubleshooting procedure should be aptly carried out so that further you can find your computer easy to maintain.

NTConnections provides fast data networking services, best it consultants online & exceptional business technology solutions. Opt for more comprehensive technology & Computer Support Virginia.

Cult Wines Ltd – best place for fine wine investment

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People are always looking for some new investment sector as per their risk appetite. Yeah many times wrong investment can burn all hard work into ash. So, after having a big recession and still Europe economic crisis on the go one always look for safe investment. In last decade one sector has outperformed in an all recession and it is wine investment and fine wine investment.

Before doing any investment there is certain thing which is very important to take care to be safe and secure. One must have to identify some risk factors and all. So first step is to decide on which sector you want to invest then how much amount, and would you like e o one amount or you want systematic investment plan.

Timing of investment is also plays a big role in high return on investment. The most important point is that when you are investing, the time is very important; its totally depending upon current market condition. If you have analysis of market condition you would opt for wine investment. Look at the statistics for wine investment In UK, before a decade, fine wine portfolio was around 10000 and after decade it is almost 50000.

Wine investment will not have adverse effect if any economic crisis happens globally. As we can see in last recession wine investment standout and gave high return. So one can easily say wine investment can give return even in recession. In last 10 years wine investment has given 900% return which is really impressive and attractive.

Cult wines Ltd is the leader where you can get the rarest wines at very competitive rate and if anyone wants to go to the most safe and secure investment than will preference go to the Cult Wines Ltd also Cult Wines Ltd provides solutions for sourcing, investing, storing, selling and consuming Fine Wine of any kind to the investors or for any type of businessman. Cult Wines Ltd provides the fined tuned portfolio mainly designed for high capital growth and accounts and regulated mostly at warehouses. Cult Wines Ltd mainly deals with active foreign and domestic holdings and if any beginner wants to invest in the market than no safe investment except in wines and Cult Wines Ltd where you will get higher returns on investments and also provides the portfolio management services.

So far by this information I hope one can easily take decision for wine investment and Cult wines ltd can help you to build right wine portfolio.

Selling Cakes, Cookies And Pies You Need Liability Insurance

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It matters not if you bake those chocolate chip cookies once a week for the community center and sell them to make extra money for your son’s little league uniform; if you are selling food products you need liability insurance.

Of course, no one once to think anyone could get sick from their delicious double Dutch chocolate, chocolate chip cookies, but the truth is, it may not be your baking process, it may be an ingredient you used in your cookies, and it is better to be safe than sorry.

Liability insurance policies cover both legal costs and any legal payouts for which the insured would be responsible if found legally liable. Intentional damage and contractual liabilities are typically not covered in these types of policies.

Does a small home-based baker or food processor selling to family, friends and at farmers markets or community fairs/flea markets need liability insurance. Absolutely!

Liability insurance is important for anyone who may be held legally liable for the injuries of others, especially business owners (that’s you). A product manufacturer may purchase product liability insurance to cover them if a product is faulty and causes damage to the purchasers or any other third party. Business owners may purchase liability insurance that covers them if an employee is injured during business operations, for example if you hire your cousin Bill to do the heavy lifting when delivering those amazing beautiful wedding cakes.

One type of insurance coverage that should be considered by all home-based bakers and food manufacturers/processors is “Food Product Liability” coverage. This type of coverage should provide coverage in the event the insured food product injures the person who consumes it. Most retail outlets or locations such as a Farmers Market require that food products have a $1 million to $2 million policy before you will be allowed selling your products. Additional coverage requirements may also be requested.

For example, a retail vendor does not have to allow you to sell your products in their establishment even if you do have the required insurance; plus providers of food product liability insurance may be reluctant to provide you with a policy quote because you are not selling a standard rate of food products. In this case, the provider may prefer to give an estimate which requires very specific information about your products and your business characteristics.

Don’t be surprised if a company requires you to complete an application and submit the businesses’ production, distribution and marketing plans, all of which may be null and void if you are a new home-based baker with no clue of what type of business or how much business you will be doing. The bottom line is product and business liability insurance is essential if you are going to operate a legitimate business in America.

Make Money Online – An Amazing 5 Step Formula Shows You How

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Follow these super simple 5 steps for making money online and get ahead of 95 per cent of other marketers.

*Step 1* Target a large group of people

First you need to research your intended market. You need find a reasonably large number of targeted individuals who have money to spend and a problem that needs solving. To make money online you need to offer a great product, or service, that solves a problem for them.

You need to research:

(a)What are people searching for online? (b)How many people are searching online for a solution to their particular problem?

First though, what should you be marketing in your proposed new online business?

Ideally, you should market something that you have a keen interest in, this will keep you motivated. You can find out what people are searching for at adwords.google.com/select/KeywordToolExternal and here inventory.overture.com/d/searchinventory/suggestion/

*Step 2* Locate a great product

Once you have researched your target market, it is time to quickly locate your products or services. If you have your own product great, if not then there are plenty of options to sell, or resell other peoples products.

There are thousands of products you can find quickly. However, marketing and selling a really good product needs a little more attention (you could create your own but you want to get started fast, right?)

Next…locate your products You can choose to promote physical products or digital online products. Digital products cover many different areas of interest and are incredibly profitable. There are no delivery costs with digital download products they are a good choice to promote as most offer good margins.

Here are some prime resources for sourcing digital products:

1. paydotcom.com 2. clickbank.com 3. cj.com

Here are some prime sources for physical products:

1. doba.com 2. alibaba.com 3. worldwidebrands.com

There are other resources but the above sites are a great place to start for all types of fast selling digital download products.

*Step 3* Market to your target audience

Now you have researched your chosen market, and located great products you can sell, its time to reach out and grab those targeted individuals.

So how are you going to attract your hungry buyers at little or no cost?

You MUST reach your target market in a way that allows you still to make a good profit. There are many ways to achieve this (that is another book in itself) but Im going to show you the most cost effective way to market almost any product or service online. In fact it is so cost effective it wont cost you anything (just a little time set aside to complete it).

So what is this free method?

Articles. Yes article marketing is THE most powerful way to attract ready made buyers to your site for little or NO cost. You basically write something that is informative and of interest to readers of your target market, then submit your articles to directories to get them published.

Iraqi Dinar A Good Investment Option

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Iraq has third largest oil reserve in the world and the Iraqi dinar is considered as a good investment option owing to an increase in oil production. The popularity of this currency has increased considerably over time. Many people prefer to buy dinar online.

Oil trading being the main asset of Iraq, it attracts a lot of investment from foreign countries every year. Oil trade has helped a great deal in developing the economic conditions of the country and many private investors are purchasing Iraqi dinar as investment. It is estimated that once the government there reach stability, the investors will make huge profits.

If you are planning to make an investment in the Iraqi currency, there are a few steps to follow:

– Do a proper research before investing and gain a good knowledge about new and old Iraqi dinar.

– There are good chances to get scammed in such an investment. Gather information about the anti counterfeiting measures of the foreign currency.

– It is very important to find an authentic dealer or else you may lose your money. The best way to buy is contacting your local bank. If they sell foreign currency, then that is the safest option. Another place to buy currency is online. It is not only fast but easy too. A good dealer will provide you with all the details and the information related to buying and the risk involved. You can easily browse online and contact a number of dealers.

Finding a credible and trustworthy dealer is a very important thing. You must write down all the doubts you have in mind and ask questions before finalizing the dealer. You can enquire from the dealer about their ratings with the Better Business bureau to check their credibility. Look for a dealer who has been in business for over 4 years. Also check with them the certificates of authenticity to see if the dinars are real. You should also see a copy of US treasury registration. Dont trust everything that a dealer has to say to you without verifying the facts.

You should also keep in mind that the return on any foreign currency is not guaranteed. Your profit will depend on a number of market factors. A lot of people have got good returns by investing in this currency over the years.

Be sure to do proper homework and take some advice from the experts before making any investment.

Getting A Look More detailed Look At The Hollard Insurance Group Taking A Look Closer Look At Th

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When it comes to investing in insurance policies, it is vital that you understand the firm behind the promise. Each day thousands of people are acquiring insurance coverage, no matter whether it be life insurance, home insurance, automobile insurance, travel insurance or one of the numerous other types of insurances available on the market. You will discover that every day it seems like increasingly more insurance suppliers are popping up. A number of these insurance companies assure less expensive insurance products and easier procedures, but what do you know about their business as well as the policies? When selecting life insurance or any type of insurance for that matter it is vital that you research the firm so that you understand whom you are dealing with. Not only do is it advisable study a businesses details but you should also understand a company’s claims background. In this post we will be looking into the insurance provider, Hollard. The company Hollard are Insurance and Financial Services Providers, owned by the Hollard Group which encompasses The Hollard Insurance Company and The Hollard Life Assurance Company. The Hollard Group is independent and privately owned insurance provider that is based in South Africa with its head office in Johannesburg. It had been incorporated in the year 1980 by the Enthoven family members particularly Robert Enthoven. The family members owns a majority of the shares via The Enthoven Family Trust. The firm has been around for longer than 30 years and specializes in Term and Whole life insurance. This year (2013) at the FIA (Financial Intermediaries Association of South Africa), Hollard was honored the title of ‘Short Term Product Provider of the Year’ in both personal lines and commercial lines categories. Winning this industry award is truly an achievement to be proud of as it is given on the basis of product quality, service quality, relationship quality as well as broker satisfaction. Which financial products does Hollard offer? These are just a few of the basic insurance products which are supplied by Hollard. There are other kinds of insurance products that are available from their partners. Should you be looking for news, Follow the link to get rerouted to a very good webpage! Hollard not just concentrates on providing good financial products to its customers, but in addition gives back via Corporate Social Investments. The Hollard Foundation Trust was founded in 2006 by The Hollard Group as a way to channel both money and time into the advancement of the lives of disadvantaged children. The foundations efforts focus on health, nutrition and education for children between ages 0-9years living in Midvaal, Johannesburg. With more than 30 years in the industry, award winning financial products and a company policy that makes giving back an essential facet of the companies procedures it is not difficult to see why Hollard continues to be among the leaders in its field.

Tips to Prepare for Bank Exams

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A good post in a prestigious bank is the dram of many; it not only provides exciting incentives but also promises job security in this world, which is truly unpredictable where one can lose his or her job in a matter of few minutes. In this environment full of threats and dangers, banks offer a secure job and provide additional facilities. However, it is not easy to be recruited for a post that offers you money and respect at the same time. Banks conduct exams for the recruitment of suitable candidates for various posts and filter them down during the interview session. Only the most deserving candidates out of the thousands who had appeared for the bank exams are chosen and recruited.

It is very essential for the candidate to study properly for the exams and be well aware of the kind of questions asked in the exam. You should have a gist of the marking scheme and the question paper pattern in order to answer all the questions accurately and in time. Many students fail in bank exams because they are not aware of the pattern of questions or the basic rules to be followed during the exam. Hence, you should not only prepare the syllabus thoroughly but also be fully aware of the dos and don’ts to be followed during the exam. A few basic tips can help you in the successful exit from the exam hall and the eventual entry into the applied post. Some of them are: Be well acquainted with the question paper. This means that practice as many question papers as possible from the internet or books available in the market. Bank offers a booklet which has questions at the back, do them thoroughly they will give you a gist on the exam pattern. Vocabulary form an important part of the question paper and needs to be practiced. You cannot learn it in one day, read newspapers and books to expand your vocabulary. Current affairs are also an important part of bank exams and the interview that follows. Be updated with the latest happenings and have a sound knowledge of general affairs. It is best to avoid questions that are doubtful or answer them in the end. This would help you to save time.

Above-mentioned are some basic tips that will help you prepare thoroughly and should be kept in mind while answering the question paper. It is also essential to know the bank regulations and gain information on the background of the banking sector for additional knowledge for bank recruitment .

Get tips for bank po exam download list for bank recruitment and bank exam question papers on jagranjosh.com

Small Business Computer Consulting Appropriately Setting Your Rates

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In small business computer consulting, $100 an hour can be a reasonable and livable rate. Why can setting your rates at $100 an hour make all the difference in the world?

Take the $100 an hour and multiply it by 1,500 hours a year. This is reflecting a 75% utilization rate; or 75% of a typical forty hour work week as billable time. Now youre at $150,000 a year gross.

Salary and Affordability

As a small business computer consulting firm, you will want to take a third of the gross and plow it into sales and marketing. Therefore you can afford a $40,000 base salary for your sales account executive. So, of that one third of your gross small business computer consulting income, $40,000 can go to the base salary and $10,000 can go to related marketing expenses.

Additionally, one third will take care of taxes, insurance and overhead items for the most part, and you have a third of it or $50,000 left to pay a technical staff salary.

Surpassing $100 an Hour

You may be considering exceeding a rate of $100 an hour for your small business computer consulting firm. At that point, you can hit what we call the not-so-imaginary-hourly-billing-rate ceiling.

Needless to say, if your small business computer consulting clients are paying $110 to $125 an hour, it gets even easier to be able to afford really bright, motivated, highly qualified sales and technical staff.

Higher Rates Equal Bigger Businesses

However, if you want to charge above $100 an hour in your small business computer consulting firm, youll almost always need to move above and beyond sweet spot small business clients into really large small businesses, medium size businesses and enterprise-sized accounts that require a different business model and technical skill set.

Once you do that, youre going to be operating under a completely different type of business model. And you will need even more polished and seasoned salespeople to be able to handle those accounts.

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